What do you do when you've outgrown your brand?
This was the challenge Mangala Holland faced when we met her. As an established coach and leader, Mangala had already carved out a niche for herself as an International Orgasm Expert, Pleasure Nerd, and Embodiment Queen. However, while her previous professional design was visually appealing, it lacked the strategic depth necessary for her evolving journey as a coach, speaker, and thought leader. Her brand was holding her back from her true potential.
The Transformative Journey Begins
Brands are ever-evolving, and it’s crucial to create a brand strategy that aligns with future goals. So, we started with a soul-deep dive into Mangala’s essence, crafting a strategy that reflected her mission and vision. The result? A beautiful symphony of sensual yet authoritative visuals and messaging, with a brand that can grow and evolve as Mangala does.
Client: Mangala Holland
Title: International Orgasm Expert, Pleasure Nerd, and Embodiment Queen
Full Package: Brand Strategy, Full Logo Suite, Brand Visuals, Website Design & Development
About the Brand: Mangala Holland is on a mission to empower and liberate women and people with vulvas by teaching them how to achieve tremendous full-body pleasure and orgasms. Her coaching transforms lives, helping individuals break free from guilt and conditioning, debunk taboos and myths, and raise the standards in the sexuality industry.
Brand Character:
Fierce, Authentic, Empowering, Intimate, Clarity, Glamorous
Brand Goals:
- Position Mangala as an International Leader: Elevate Mangala Holland as an industry leader in intimacy coaching, opening doors to larger and more frequent speaking opportunities.
- Inspire, Educate, and Engage: Encourage audiences to proactively pursue their own pleasure, enhancing their confidence, satisfaction, and wellbeing.
- Train Future Facilitators: Empower the next generation of Embodied Female Pleasure facilitators to bring this transformative work to their communities.
Crafting the Brand
Mangala desired a brand that exuded sexy, bold, and confident vibes—so we delivered just that. We honed in on the pleasure principle, crafting messaging centered around “Release Your Orgasmic Potential.” With a rich color palette featuring deep reds, charcoals, and golds, we struck the perfect balance between passion, stability, and class.
Winter Personality: We embraced a bold (yet mature) Winter personality for the Mangala Holland brand—dramatic, opulent, cutting-edge, and luxurious. Grounded, understated, and minimalist, the Winter personality is one of extremes with an uncompromising and highly focused approach. This distinctive and aspirational look was achieved with bright, intense, and clear colors, geometric shapes, and clean lines. Black, a color unique to Winter, added strength, dynamism, and market-leading luxury to the brand.
Moodboard and Color Palette: Primary colors of pearls and gold conveyed maturity, glamour, and class, while deep reds added a fierce accent. Earthy tones grounded the brand in authenticity. We selected authoritative yet friendly serif typography styles, bold design elements, and classic photography to encapsulate the essence of Mangala’s brand.
Logo Suite: We knew the logo had to ignite fiery passion and visually convey Mangala’s message of pleasure. Our bold design turned the vagina into a flame, using gold and charcoal to create a powerful visual impact.
Website Design: Crafting Mangala’s website was an adventure in sensuality and functionality. Using bold reds, feminine curves, and strategic call-to-action buttons, we created an alluring yet practical website. Features like book-a-call buttons and lead magnet downloads made sure her site was a powerhouse for building her email list and connecting with her audience.
The Result:
When Mangala saw her new brand come to life, she was over the moon. “Both beautiful and functional,” she exclaimed. Witnessing the birth of this new brand—one that truly reflects who Mangala is and where she’s headed—was a joy.
So there you have it – the story of how we transformed Mangala’s branding into something spicy and sensational. And as for that vagina logo? Let’s just say it’s a logo that’s sure to leave a lasting impression.
